Question 1

Resale restrictions have been prosecuted under the __________.

Accepted Answer

A)  Robinson-Patman Act
B)  Sherman Act
C)  Federal Trade Commission Act
D)  Consumer Goods Pricing Act
E)  Clayton ActF) C) and D)
G) B) and E)

Question 2

In an episode of the Glee television series,members of the glee club sold home-baked cupcakes at school to raise money.The students selling their cupcakes without any intermediary would be an example of a(n)

Accepted Answer

A)  personalized distribution.
B)  non-permanent distribution.
C)  informal channel of distribution.
D)  direct channel of distribution.
E)  indirect channel of distribution.F) C) and E)
G) C) and D)

Question 3

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and __________.

Accepted Answer

A)  honest and accurate pricing
B)  quality products
C)  a well-informed delivery staff
D)  product warranties
E)  safe deliveryF) B) and C)
G) All of the above

Question 4

The Limited employs a quick response system to order fast-moving fashion items.The Limited's point-of-sale scanner records each sale.When inventory falls below a minimum level,the system automatically sends an electronic order to the manufacturer,which processes the order immediately.This system has effectively reduced

Accepted Answer

A)  dependability.
B)  product flow.
C)  replenishment time.
D)  supply lag.
E)  logistical lag.F) A) and C)
G) A) and D)

Question 5

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)  Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods.
B)  Corporate vertical marketing systems can use forward integration or backward integration but not both.
C)  Corporate vertical marketing systems increase distribution costs.
D)  Corporate vertical marketing systems result in increased capital investments and fixed costs.
E)  Corporate vertical marketing systems are only effective with low-end consumer products.F) A) and E)
G) A) and D)

Question 6

The four most popular types of franchise arrangements are

Accepted Answer

A)  service-sponsored franchise systems,service-sponsored retail franchise systems,manufacturer-sponsored wholesale franchise systems,and manufacturer-sponsored retail franchise systems.
B)  service-sponsored retail franchise systems,corporate vertical marketing systems,wholesaler-sponsored voluntary chains,and service-sponsored franchise systems.
C)  manufacturer-sponsored wholesale franchise systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains.
D)  manufacturer-sponsored retail franchise systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains.
E)  administered vertical marketing systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains.F) B) and E)
G) A) and B)

Question 7

A new company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control.Which marketing channel system should this company choose?

Accepted Answer

A)  a contractual vertical marketing system
B)  an administered vertical marketing system
C)  a corporate vertical marketing system
D)  an integrated marketing system
E)  a corporate horizontal marketing systemF) C) and D)
G) A) and B)

Question 8

Briefly explain the differences between the terms supply chain management and the marketing channel.

Accepted Answer

Supply chain management is the integrati...

Question 9

Another name for order cycle time is

Accepted Answer

A)  physical distribution sequence.
B)  total logistics cycle.
C)  replenishment time.
D)  logistical support time.
E)  billing cycle.F) C) and D)
G) B) and C)

Question 10

IGA and Ben Franklin variety and craft stores are examples of

Accepted Answer

A)  service-sponsored retail systems.
B)  wholesaler-sponsored voluntary chains.
C)  retailer-sponsored cooperatives.
D)  administered cooperative systems.
E)  manufacturer-sponsored cooperatives.F) A) and D)
G) C) and D)

Question 11

Indirect channels for consumer products

Accepted Answer

A)  occur when one firm's marketing channels are used to sell another firm's products.
B)  include producers and end-users dealing directly with each other.
C)  include intermediaries that are between the producer and consumer and perform numerous channel functions.
D)  are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)  occurs when a retailer sells its product in a store and on the Internet.F) B) and D)
G) None of the above

Question 12

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Accepted Answer

A)  wholesaler cooperatives
B)  mathematical and statistical models
C)  sophisticated information technology
D)  continuous inventory management
E)  standardized distribution protocolsF) B) and C)
G) A) and E)

Question 13

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

Accepted Answer

A)  exclusive distribution
B)  intensive distribution
C)  extensive distribution
D)  selective distribution
E)  private label distributionF) C) and D)
G) A) and C)

Question 14

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  exclusive distribution
D)  selective distribution
E)  concentrated distributionF) All of the above
G) A) and E)

Question 15

Supply chain management refers to

Accepted Answer

A)  the integration and organization of information and logistic activities across firms for the purpose of creating and delivering products and services that provide value to ultimate consumers.
B)  organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point-of-origin to point-of-consumption to satisfy customer requirements.
C)  the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers.
D)  an inventory management system that is designed to reduce the retailer's lead time for receiving merchandise,which then lowers a retailer's inventory investment,improves customer service levels,and reduces logistic expenses.
E)  a highly organized system that facilitates minute-to-minute communication between all members of a supply chain and ensures the producer is aware of any changes in delivery or demand for a product or service.F) B) and C)
G) None of the above

Question 16

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a(n) __________.

Accepted Answer

A)  indirect marketing channel
B)  direct marketing channel
C)  multimarketing channel
D)  channel bypass marketing
E)  personal sellingF) A) and D)
G) C) and D)

Question 17

What is a channel captain? What is its function and how does it accomplish this?

Accepted Answer

Because channels consist of independent ...

Question 18

The importance of time,dependability,communication,and convenience are all important concepts of __________,within the context of the supply chain.

Accepted Answer

A)  customer service
B)  supplier service
C)  wholesaler service
D)  retailer service
E)  stakeholder serviceF) D) and E)
G) A) and C)

Question 19

Walmart is a channel captain because of its strong image,number of outlets,and purchasing volume.The source of Walmart's power is its

Accepted Answer

A)  economic influence.
B)  expertise.
C)  identification with a particular channel member.
D)  legitimate rights through contracts.
E)  political connections.F) All of the above
G) B) and D)

Question 20

Two sources of horizontal conflict are common.One is when __________.

Accepted Answer

A)  a manufacturer decreases its distribution coverage in a geographical area from intensive to selective
B)  disagreements arise over how profit margins are distributed among channel members
C)  manufacturers believe wholesalers or retailers are not giving their products adequate attention
D)  a channel member bypasses another member and sells or buys products direct
E)  dual distribution causes conflict when different types of retailers carry the same brandsF) All of the above
G) A) and E)

Exam 15: Managing Marketing Channels and Supply Chains

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Correct Answer
verified

IGA and Ben Franklin variety and craft stores are examples of

Correct Answer
verified

Another name for order cycle time is

Correct Answer
verified

Briefly explain the differences between the terms supply chain management and the marketing channel.

Correct Answer
verified
Supply chain management is the integrati...
View Answer

Two sources of horizontal conflict are common.One is when __________.

Correct Answer
verified

Resale restrictions have been prosecuted under the __________.

Correct Answer
verified

Walmart is a channel captain because of its strong image,number of outlets,and purchasing volume.The source of Walmart's power is its

Correct Answer
verified

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and __________.

Correct Answer
verified

Supply chain management refers to

Correct Answer
verified

In an episode of the Glee television series,members of the glee club sold home-baked cupcakes at school to raise money.The students selling their cupcakes without any intermediary would be an example of a(n)

Correct Answer
verified

A new company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control.Which marketing channel system should this company choose?

Correct Answer
verified

The importance of time,dependability,communication,and convenience are all important concepts of __________,within the context of the supply chain.

Correct Answer
verified

The four most popular types of franchise arrangements are

Correct Answer
verified

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a(n) __________.

Correct Answer
verified

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

Correct Answer
verified

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct Answer
verified

Correct Answer
verified

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Correct Answer
verified

Indirect channels for consumer products

Correct Answer
verified

What is a channel captain? What is its function and how does it accomplish this?

Correct Answer
verified
Because channels consist of independent ...
View Answer

Exam 15: Managing Marketing Channels and Supply Chains

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Correct AnswerverifiedShow Answer

IGA and Ben Franklin variety and craft stores are examples of

Correct AnswerverifiedShow Answer

Another name for order cycle time is

Correct AnswerverifiedShow Answer

Briefly explain the differences between the terms supply chain management and the marketing channel.

Correct AnswerverifiedSupply chain management is the integrati...View AnswerShow Answer

Two sources of horizontal conflict are common.One is when __________.

Correct AnswerverifiedShow Answer

Resale restrictions have been prosecuted under the __________.

Correct AnswerverifiedShow Answer

Walmart is a channel captain because of its strong image,number of outlets,and purchasing volume.The source of Walmart's power is its

Correct AnswerverifiedShow Answer

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and __________.

Correct AnswerverifiedShow Answer

Supply chain management refers to

Correct AnswerverifiedShow Answer

In an episode of the Glee television series,members of the glee club sold home-baked cupcakes at school to raise money.The students selling their cupcakes without any intermediary would be an example of a(n)

Correct AnswerverifiedShow Answer

A new company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control.Which marketing channel system should this company choose?

Correct AnswerverifiedShow Answer

The importance of time,dependability,communication,and convenience are all important concepts of __________,within the context of the supply chain.

Correct AnswerverifiedShow Answer

The four most popular types of franchise arrangements are

Correct AnswerverifiedShow Answer

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

Correct AnswerverifiedShow Answer

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Correct AnswerverifiedShow Answer

Indirect channels for consumer products

Correct AnswerverifiedShow Answer

What is a channel captain? What is its function and how does it accomplish this?

Correct AnswerverifiedBecause channels consist of independent ...View AnswerShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified
Supply chain management is the integrati...
View Answer

Correct Answer
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Correct Answer
verified
Because channels consist of independent ...
View Answer