Question 1

When Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.It is employing a(n) ___________ strategy.

Accepted Answer

A)  strategic channel alliance
B)  industrial distributor
C)  dual distribution system
D)  direct marketing channelE) A) and D)
F) B) and C)

Question 2

GE sells certain appliances directly to home and apartment builders but uses retail stores to sell other appliances to regular homeowners.GE is using:

Accepted Answer

A)  strategic channel alliance.
B)  multichannel distribution.
C)  parallel distribution.
D)  multi-intermediary distribution.E) C) and D)
F) All of the above

Question 3

When Dell Computer sells made-to-order PCs via its website,it is an example of which type of marketing channel?

Accepted Answer

A)  Direct channel
B)  Indirect channel
C)  Strategic channel alliances
D)  Marketing channelE) B) and D)
F) All of the above

Question 4

Prudential HealthCare,managed care plan,recently implemented a system that links its internal systems to the corporate networks of large subscribers.This lets benefits managers at companies enroll new employees themselves-rather than sending paperwork or dialing Prudential's call centre.It also allows people to check their eligibility and claim status,or change doctors at any hour of the day.The system that was implemented is most likely a(n) :

Accepted Answer

A)  extranet
B)  customized search engine
C)  electronic downloadable information (EDI) 
D)  customized database management systemE) None of the above
F) A) and D)

Question 5

International Products,Burlington,Ontario,a firm that sells industrial cleansers and lubricants wanted to sell its product to factories,hospitals,and labs in China,but it did not have the necessary expertise.As a result International Products hired Asia Marketing & Management to sell,stock,and deliver a full assortment of products to the Chinese market.Asia Marketing & Management is an example of a(n) :

Accepted Answer

A)  agent.
B)  wholesaler.
C)  business distributor.
D)  retailer.E) B) and C)
F) None of the above

Question 6

Kraft distributes Starbucks coffee in supermarkets.This is called a(n) :

Accepted Answer

A)  dual distribution.
B)  strategic channel alliance.
C)  cooperative distribution.
D)  integrated channel alliance.E) A) and B)
F) C) and D)

Question 7

TB Figure: 1 
-The marketing dashboard above (TB Figure 1) suggests

Accepted Answer

A)  there is an inverse relationship between out-of-stocks and on-time delivery.
B)  as out-of-stocks go up, so do on-time deliveries.
C)  delivery times are improving.
D)  out-of-stocks are trending downwarE) None of the above
F) C) and D)

Question 8

When Walmart is evaluating between trucking and using the train to distribute their products from warehouse to store,they note that using the train can only occur once per week,while trucking can happen every day.These two modes are likely being evaluated on:

Accepted Answer

A)  cost
B)  time
C)  capability
D)  frequencyE) A) and C)
F) B) and C)

Question 9

Rob stops at the supermarket to purchase a package of Oreo and other groceries.He is the ultimate consumer in a pipeline from the producer through intermediaries including the grocery store.This pipeline is actually a:

Accepted Answer

A)  consumer market.
B)  marketing intermediary.
C)  marketing channel.
D)  transactional function.E) A) and B)
F) A) and C)

Question 10

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer. This channel arrangement is an example of a(n) :

Accepted Answer

A)  administered vertical marketing systems
B)  integrated vertical marketing system
C)  contractual vertical marketing system
D)  corporate vertical marketing systemE) A) and B)
F) None of the above

Question 11

Which of the following statements is NOT a justification for carrying inventory?

Accepted Answer

A)  It offers a buffer against variations in supply and demand.
B)  It provides better customer service.
C)  It protects the firm from contingencies such as strikes.
D)  It promotes purchasing and transportation cost increases.E) B) and C)
F) A) and D)

Question 12

The ice roads play a vital ________________ in the ____________ of Canada's growing diamond industry.

Accepted Answer

A)  supply chain; logistics function
B)  logistics function; supply chain
C)  pricing function; supply chain
D)  supply chain; pricing functionE) All of the above
F) B) and C)

Question 13

If you were to draw a graphic representation of marketing channels of distribution,it would most likely resemble a(n) :

Accepted Answer

A)  diamond.
B)  abstract figure.
C)  pyramid.
D)  pipeline.E) C) and D)
F) A) and D)

Question 14

Figure: 14-1 
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "B," would be __________.

Accepted Answer

A)  retailer
B)  middleman
C)  wholesaler
D)  agent or brokerE) C) and D)
F) B) and D)

Question 15

Which of the following is an example of a storage cost that would be considered a part of inventory costs?

Accepted Answer

A)  warehousing space and materials handling costs
B)  costs due to possible loss, damage, pilferage, or obsolescence
C)  opportunity costs resulting from tying up funds in inventory instead of using them in other, more profitable investments
D)  costs of the finished goods inventory itselfE) A) and B)
F) C) and D)

Question 16

Vertical integration can lead to legal prosecution if:

Accepted Answer

A)  mergers create too much competition.
B)  a corporate system attempts to become a contractual system.
C)  an administered system attempts to become a corporate system.
D)  there is potential to lessen competition or create a monopoly.E) A) and B)
F) B) and D)

Question 17

Which limited-service wholesalers perform no facilitating functions?

Accepted Answer

A)  selling agents and drop shippers
B)  manufacturers' agents and selling agents
C)  specialty merchandise wholesalers and rack jobbers
D)  cash-and-carry wholesalers and truck jobbersE) B) and C)
F) A) and B)

Question 18

A regional manufacturer of dairy products has developed a frozen soy-based yogurt product.It feels the choice of distribution channel is critical to the product's success,especially since it wants to have the product distributed nationally.However,it will take some time before sales take off,and it wants to make sure the marketing program is consistent everywhere.It should use:

Accepted Answer

A)  its own sales force to sell directly to retailers.
B)  the services of a selling agent to sell to general merchandise wholesalers who will sell to retailers.
C)  a dual distribution system composed of both direct and indirect wholesalers.
D)  manufacturers' agents to sell to truck jobbers who in turn will deal with retailers.E) A) and B)
F) A) and C)

Question 19

Which of the following statements about air carriers is true?

Accepted Answer

A)  One advantage of air carriers is door-to-door delivery.
B)  There are no space constraint limitations as to what can be transported in planes.
C)  This method of transportation is especially effective for piggybacking.
D)  They are commonly used for perishable flowers, clothing, and electronics parts.E) A) and B)
F) A) and C)

Question 20

Brokers are independent firms or individuals whose principal function is to:

Accepted Answer

A)  represent a single producer and are responsible for the entire marketing function of that producer.
B)  work for several producers and carry non-competitive, complementary merchandise in an exclusive territory.
C)  take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for the merchandise.
D)  bring buyers and sellers together to make sales.E) B) and D)
F) All of the above

Exam 14: Managing Marketing Channels and Supply Chains

Correct Answer
verified

Kraft distributes Starbucks coffee in supermarkets.This is called a(n) :

Correct Answer
verified

Brokers are independent firms or individuals whose principal function is to:

Correct Answer
verified

If you were to draw a graphic representation of marketing channels of distribution,it would most likely resemble a(n) :

Correct Answer
verified

Which limited-service wholesalers perform no facilitating functions?

Correct Answer
verified

Correct Answer
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Which of the following statements is NOT a justification for carrying inventory?

Correct Answer
verified

Figure: 14-1 -A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "B," would be __________.

Correct Answer
verified

When Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.It is employing a(n) ___________ strategy.

Correct Answer
verified

Rob stops at the supermarket to purchase a package of Oreo and other groceries.He is the ultimate consumer in a pipeline from the producer through intermediaries including the grocery store.This pipeline is actually a:

Correct Answer
verified

Correct Answer
verified

Which of the following is an example of a storage cost that would be considered a part of inventory costs?

Correct Answer
verified

The ice roads play a vital ____ in the of Canada's growing diamond industry.

Correct Answer
verified

GE sells certain appliances directly to home and apartment builders but uses retail stores to sell other appliances to regular homeowners.GE is using:

Correct Answer
verified

Which of the following statements about air carriers is true?

Correct Answer
verified

When Dell Computer sells made-to-order PCs via its website,it is an example of which type of marketing channel?

Correct Answer
verified

When Walmart is evaluating between trucking and using the train to distribute their products from warehouse to store,they note that using the train can only occur once per week,while trucking can happen every day.These two modes are likely being evaluated on:

Correct Answer
verified

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer. This channel arrangement is an example of a(n) :

Correct Answer
verified

TB Figure: 1 -The marketing dashboard above (TB Figure 1) suggests

Correct Answer
verified

Vertical integration can lead to legal prosecution if:

Correct Answer
verified

Exam 14: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

Kraft distributes Starbucks coffee in supermarkets.This is called a(n) :

Correct AnswerverifiedShow Answer

Brokers are independent firms or individuals whose principal function is to:

Correct AnswerverifiedShow Answer

If you were to draw a graphic representation of marketing channels of distribution,it would most likely resemble a(n) :

Correct AnswerverifiedShow Answer

Which limited-service wholesalers perform no facilitating functions?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements is NOT a justification for carrying inventory?

Correct AnswerverifiedShow Answer

Figure: 14-1 -A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "B," would be __________.

Correct AnswerverifiedShow Answer

When Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.It is employing a(n) ___________ strategy.

Correct AnswerverifiedShow Answer

Rob stops at the supermarket to purchase a package of Oreo and other groceries.He is the ultimate consumer in a pipeline from the producer through intermediaries including the grocery store.This pipeline is actually a:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is an example of a storage cost that would be considered a part of inventory costs?

Correct AnswerverifiedShow Answer

The ice roads play a vital ________________ in the ____________ of Canada's growing diamond industry.

Correct AnswerverifiedShow Answer

GE sells certain appliances directly to home and apartment builders but uses retail stores to sell other appliances to regular homeowners.GE is using:

Correct AnswerverifiedShow Answer

Which of the following statements about air carriers is true?

Correct AnswerverifiedShow Answer

When Dell Computer sells made-to-order PCs via its website,it is an example of which type of marketing channel?

Correct AnswerverifiedShow Answer

When Walmart is evaluating between trucking and using the train to distribute their products from warehouse to store,they note that using the train can only occur once per week,while trucking can happen every day.These two modes are likely being evaluated on:

Correct AnswerverifiedShow Answer

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer. This channel arrangement is an example of a(n) :

Correct AnswerverifiedShow Answer

TB Figure: 1 -The marketing dashboard above (TB Figure 1) suggests

Correct AnswerverifiedShow Answer

Vertical integration can lead to legal prosecution if:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

The ice roads play a vital ____ in the of Canada's growing diamond industry.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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