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Exam 14: Managing Marketing Channels and Supply Chains

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Question 21

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Which of the following best describes the goal of a firm's combination of inventory and transportation costs?

A) minimize required inventory costs
B) minimize required transportation costs
C) minimize the sum of required inventory and transportation costs
D) maximize the difference between required inventory and transportation costs

E) A) and B)
F) All of the above

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Question 22

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Forward and backward integration usually take place under which marketing system?

A) corporate vertical marketing system
B) integrated marketing system
C) contractual vertical marketing system
D) corporate horizontal marketing system

E) B) and C)
F) B) and D)

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Question 23

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Dual distribution can violate the Competition Act if the:

All of the following are hauled using the ice road built in Nunavut except:

Systems that are professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are known as __________ marketing systems.

A Ryder truck driver downloads delivery instructions from an onboard computer to help get supplies for Saturn,an automobile manufacturer.This is part of Saturn's ___________.

Moving goods over short distances into,within,and out of warehouses and manufacturing plants is called:

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

List and define the three major types of vertical marketing systems.

IBM has long been perceived as the leader in computer technology.As such,for many years IBM computers were available only from selected,authorized IBM retailers.Currently,IBM has changed its distribution strategy.Consumers can now purchase IBM computers at several well-known department and discount stores,including Walmart and Kmart,located throughout the country.Initially,IBM employed _____ distribution and made its products available only through a single retail outlet in specific locations.Currently,as computers have become more of a shopping good,IBM is using _____ distribution,as it seeks to broaden the degree of its distribution and make its computers available in several retail outlets in specific areas.

Every Saturday morning you like driving out to the apple orchard and purchasing right from the farmer.This purchasing form is considered:

In 2000,Neurosmith,a new toy company,launched Music Blocks,a $70 set of electronic blocks that young children arrange in different combinations to create music and experiment with sound.To get the toy into the hands of the consumers,Neurosmith chose to use a _____ to be principally responsible for the transactional channel functions.

Before consumers see a movie,it is assigned a rating such as G or PG based on its language and content.This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Which of the following is an element of total logistics cost?

In an episode of the Andy Griffith television series,two local farmers were selling the produce they grew on their farms from the back of their pickup trucks to local people that drove by on the road.The farmers selling their products without wholesalers or retailers were an example of a:

Bombardier makes corporate jets.The aircraft company relies heavily on outside suppliers for design support and to share development costs and market risks.For its newest plane,the Continental,Bombardier has about 30 prime suppliers-about ten of those have been involved since the initial design phase.Furthermore,as the owner of the defunct Lear Jet Corporation,Bombardier is the leading marketer of corporate jets.Bombardier is an example of a:

A dealer is another more imprecise term for each of the following EXCEPT:

The target market coverage and distribution intensity associated with shopping goods such as overcoats,work boots,and dining room furniture is called:

Partnerships are critical for Callaway Golf,which solution was implemented to ensure that partnerships were not jeopardized when they opened an online store?

Because Procter & Gamble has a broad product assortment and is able to obtain excellent cooperation from supermarkets in displaying,promoting,and pricing its products,Procter & Gamble represents which type of vertical marketing system?