Question 1

If a question has multiple possible answers, such as a question that asks a respondent to "indicate all that apply," it requires special consideration in terms of precoding.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is TRUE?

Accepted Answer

A)   Smaller questionnaires that do not appear crowded are better at securing cooperation than larger ones.
B)   One thing that seems to promote respondent cooperation is physically numbering the questions on a questionnaire.
C)   The first pretest should uncover any problems with question wording or question sequence.
D)   The second pretest should reveal any problems unique to the planned mode of administration.
E)   All of the above are true.F) C) and D)
G) A) and C)

Question 3

Which of the following is TRUE?

Accepted Answer

A)   In forming a question for a questionnaire, a question should be worded so as to secure an answer with only the required detail, not so as to generate additional information.
B)   It is wise to break one question into two when different frames of reference could be used by the respondent.
C)   The open-ended question is often employed as the beginning question in that it can provide insight into the respondent's frame of reference.
D)   When determining if the individual has the necessary information, the researcher should take into account how important the event was likely to be to the individual and how long ago it took place.
E)   All of the above are true.F) None of the above
G) A) and B)

Question 4

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness?"

Accepted Answer

A) True 
 B)False

Question 5

The words occasionally, sometimes, regularly and often are considered ambiguous.

Accepted Answer

A) True 
 B)False

Question 6

The "funnel approach" refers to:

Accepted Answer

A)   asking simple questions first.
B)   a method of data analysis.
C)   successively narrowing the focus of related questions.
D)   using a funnel as a visual aid when asking sensitive questions in a personal interview.
E)   successively broadening the scope of related questions.F) A) and D)
G) A) and C)

Question 7

Which of the following is FALSE?

Accepted Answer

A)   Respondents tend to choose either the first or the last response to a multiple-choice question.
B)   Item nonresponse invalidates the results of a research project.
C)   When designing questionnaires it is good to keep in mind that many people have difficulty with relatively simple tasks.
D)   A leading question is one formed so as to give the respondent a clue as to how he or she should answer.
E)   Many dichotomous questions can be framed as multichotomous questions and vice versa.F) A) and C)
G) None of the above

Question 8

Data collection should never begin until you have pretested the questionnaire.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is INCORRECT with respect to the randomized-response model?

Accepted Answer

A)   The respondent answers one of several paired questions at random.
B)   The interviewer knows which question is being answered by the respondent.
C)   It is not possible to link responses to the paired questions with other responses such as demographic characteristics.
D)   The respondent is less likely to refuse to answer or to answer untruthfully if the randomized-response model is used.
E)   Answers to sensitive questions are more likely to be truthful.F) A) and C)
G) B) and D)

Question 10

Which of the following is FALSE?

Accepted Answer

A)   Multiple-choice questions tend to bias results by the order in which the alternatives are given.
B)   An important advantage of open-ended questions is that respondents may answer them in their own words and are not limited to a set of alternative answers.
C)   Because respondents are able to better clarify their answers with open-ended questions than with other types of questions, the results can be more easily coded by the researcher.
D)   Both b and c
E)   a, b, and c.F) D) and E)
G) A) and B)

Question 11

When designing questionnaires, hypotheses can be used:

Accepted Answer

A)   as a guide to determine what information will be sought.
B)   to determine the type of question.
C)   to determine the form of response.
D)   Both a and b
E)   a, b, and c.F) A) and B)
G) C) and E)

Question 12

"Please indicate your opinion on congressional spending and tax reform." This question:

Accepted Answer

A)   would be a good closing question for a survey.
B)   uses the funnel approach.
C)   contains an implicit assumption.
D)   is double-barreled.
E)   is branching.F) C) and E)
G) A) and D)

Question 13

The following is an example of a(n)  ____

Accepted Answer

A)   double-barreled question.
B)   leading question.
C)   ambiguous question.
D)   implied alternative.
E)   branching question.F) A) and C)
G) None of the above

Question 14

A recruiting script is a(n) :

Accepted Answer

A)   introduction to a questionnaire.
B)   method of statistical analysis.
C)   list containing respondent details.
D)   type of rating scale.
E)   example of response order bias.F) B) and E)
G) B) and D)

Question 15

The problem with using the following words: "like", "for example" in a question is:

Accepted Answer

A)   it is used to introduce an example and the choice of an example influences response.
B)   it refers to something akin to the subject of the sentence, yet is not the subject of the sentence.
C)   it does not translate easily into foreign languages.
D)   All of the above are problems with using "like" or "for example"
E)   None of the above; that is, it's ok to use the word "like."F) B) and E)
G) B) and D)

Question 16

Which of the following is FALSE?

Accepted Answer

A)   When using the funnel approach to questionnaire design, the researcher will start with broad questions and progressively narrow the scope of further questions.
B)   Classification information is the heart of the survey and is so called because it will be classified into the appropriate categories of the dummy tables.
C)   Basic information should be secured first and classification information last.
D)   In dealing with sensitive issues when designing a questionnaire, the preferred alternative is to avoid these types of questions altogether, if at all possible.
E)   One way of dealing with sensitive questions is to hide them in a group of more innocuous questions.F) A) and B)
G) C) and E)

Question 17

There is nothing wrong with the following question: "Do you believe McDonald's has fair prices, quality food, and excellent service?"

Accepted Answer

A) True 
 B)False

Question 18

The respondent's "frame of reference" refers to the:

Accepted Answer

A)   respondent's native language.
B)   viewpoint a respondent adopts when answering a question.
C)   dictionary commonly used by the respondent.
D)   respondent's stage in the family life cycle.
E)   respondent's native culture.F) B) and D)
G) C) and D)

Question 19

"Order bias" refers to the:

Accepted Answer

A)   potential for responses to be affected by the sequence in which the alternatives are presented.
B)   tendency of individuals to order their thoughts in a chronological manner.
C)   desire of individuals to live in an "ordered world."
D)   tendency of respondents to follow the instructions given by an interviewer literally.
E)   tendency of respondents to complete questions in the order they are presented by an interviewer.F) A) and D)
G) A) and C)

Question 20

If you were told that a young monk was rebuffed by his superior when he asked if he could "smoke while he prayed." A friend advised the monk to ask the question a different way: "May I pray while I smoke?" This illustrates that:

Accepted Answer

A)   questions may be worded to always get a positive response.
B)   questions may be worded so that the response is biased by the question itself.
C)   questions should be worded to support the interests of the research sponsor.
D)   monks shouldn't smoke.
E)   a, b, and c.F) A) and C)
G) C) and D)

Exam 8: Designing the Questionnaire

"Order bias" refers to the:

Correct AnswerverifiedShow Answer

Which of the following is FALSE?

Correct AnswerverifiedShow Answer

Which of the following is TRUE?

Correct AnswerverifiedShow Answer

If a question has multiple possible answers, such as a question that asks a respondent to "indicate all that apply," it requires special consideration in terms of precoding.

Correct AnswerverifiedShow Answer

The respondent's "frame of reference" refers to the:

Correct AnswerverifiedShow Answer

The problem with using the following words: "like", "for example" in a question is:

Correct AnswerverifiedShow Answer

The words occasionally, sometimes, regularly and often are considered ambiguous.

Correct AnswerverifiedShow Answer

Data collection should never begin until you have pretested the questionnaire.

Correct AnswerverifiedShow Answer

Which of the following is FALSE?

Correct AnswerverifiedShow Answer

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness?"

Correct AnswerverifiedShow Answer

A recruiting script is a(n) :

Correct AnswerverifiedShow Answer

Which of the following is TRUE?

Correct AnswerverifiedShow Answer

The "funnel approach" refers to:

Correct AnswerverifiedShow Answer

Which of the following is FALSE?

Correct AnswerverifiedShow Answer

The following is an example of a(n) ____

Correct AnswerverifiedShow Answer

There is nothing wrong with the following question: "Do you believe McDonald's has fair prices, quality food, and excellent service?"

Correct AnswerverifiedShow Answer

When designing questionnaires, hypotheses can be used:

Correct AnswerverifiedShow Answer

Which of the following statements is INCORRECT with respect to the randomized-response model?

Correct AnswerverifiedShow Answer

"Please indicate your opinion on congressional spending and tax reform." This question:

Correct AnswerverifiedShow Answer

If you were told that a young monk was rebuffed by his superior when he asked if he could "smoke while he prayed." A friend advised the monk to ask the question a different way: "May I pray while I smoke?" This illustrates that:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified