Question 1

The most versatile type of question format used by researchers is the______________question.

Accepted Answer

The answer of The most versatile type of question format...

Question 2

The tendency for earlier questions to affect respondent's answers to later questions is called question order bias.

Accepted Answer

A) True 
 B)False

Question 3

The question, "Are you in favor of the free-choice policy for determining which school your child attends?" is an example of a(n)

Accepted Answer

A)   explicit alternative.
B)   double-barreled question.
C)   implicit assumption.
D)   leading question.
E)   classification question.F) A) and E)
G) A) and D)

Question 4

Data collection should never begin until you have pre-tested the questionnaire.

Accepted Answer

A) True 
 B)False

Question 5

In general, it is ideal to capture the needed data using as few questions as possible.

Accepted Answer

A) True 
 B)False

Question 6

In determining the type of questionnaire and the method of administration the researcher need not specify

Accepted Answer

A)   precisely what primary data are needed.
B)   how these data might be collected.
C)   what degree of structure will be used.
D)   what degree of disguise is warranted.
E)   the method of statistical analysis to be used.F) B) and E)
G) D) and E)

Question 7

"Order bias" refers to the

Accepted Answer

A)   potential for responses to be affected by the sequence in which the response alternatives are presented.
B)   tendency of individuals to order their thoughts in a chronological manner.
C)   desire of individuals to live in an "ordered world."
D)   tendency of respondents to follow literally the instructions given by an interviewer.
E)   tendency of respondents to complete questions in the order they are presented by an interviewer.F) A) and C)
G) A) and D)

Question 8

Which of the following does NOT affect a respondent's willingness to produce a response?

Accepted Answer

A)   Amount of work involved.
B)   The person's ability to articulate an answer.
C)   The sensitivity of the issue.
D)   The individual's ability to remember the event.
E)   All of the above affect a respondent's willingness to provide a response.F) A) and E)
G) A) and C)

Question 9

It's important to decide on a method of administration as early as possible, because choice of method will influence
the number and types of questions, wording and response categories, question sequencing and so forth.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements is INCORRECT with respect to the randomized-response model?

Accepted Answer

A)   The respondent answers one of several paired questions at random.
B)   The interviewer knows which question is being answered by the respondent.
C)   It is not possible to link responses to the paired questions with other responses such as demographic characteristics.
D)   The respondent is less likely to refuse to answer or to answer untruthfully if the randomized-response model is used.
E)   Answers to sensitive questions are more likely to be truthful.F) A) and B)
G) C) and E)

Question 11

When determining content of individual questions, in general you want to capture the needed data using

Accepted Answer

A)   the same question multiple times, but worded differently.
B)   as few questions as possible.
C)   generalizations and estimates.
D)   sophisticated language, words and phrases.
E)   All of the above.F) A) and B)
G) C) and E)

Question 12

The questionnaire pretest serves the same role in a questionnaire design that test marketing serves in new product development.

Accepted Answer

A) True 
 B)False

Question 13

What type of question is the following: "Do you feel that the quality of electronics manufactured in America are as good as those manufactured in Japan?"

Accepted Answer

A)   Double-barreled question
B)   Leading question
C)   Ambiguous question
D)   Sensitive question
E)   All of the above.F) C) and D)
G) A) and B)

Question 14

Which of the following is FALSE?

Accepted Answer

A)   Respondents tend to answer questions even when they do not possess the necessary information to give reasonable answers.
B)   Some questionnaire studies fail because the respondent is willing but unable to provide the information needed.
C)   A respondent may be more willing to provide information to a researcher if he or she is capable of articulating answers to the researcher's questions.
D)   Any response given by the respondent is good.
E)   Offering an incentive often affects the respondent's willingness to participate.F) A) and E)
G) A) and C)

Question 15

Sensitive questions should always be put first in a questionnaire.

Accepted Answer

A) True 
 B)False

Question 16

A question that cues the respondent to the desired answer is

Accepted Answer

A)   leading.
B)   double-barreled.
C)   multichotomous.
D)   dichotomous.
E)   open-ended.F) B) and C)
G) A) and B)

Question 17

For many events and behaviors, the best reference time frame to avoid recall loss seems to be between two months to one half year.

Accepted Answer

A) True 
 B)False

Question 18

The most versatile type of question format to obtain answers from respondents is the

Accepted Answer

A)   dichotomous question.
B)   multiple-choice question.
C)   open-ended question.
D)   true-false question.
E)   multichotomous question.F) A) and C)
G) All of the above

Question 19

One method of handling potentially embarrassing questions uses

Accepted Answer

A)   branching questions.
B)   the telescoping technique.
C)   fixed alternatives.
D)   item nonresponse.
E)   the randomized-response model.F) B) and D)
G) A) and B)

Question 20

A pretest of the questionnaire is useful for all of the following reasons EXCEPT

Accepted Answer

A)   to assess individual questions.
B)   to assess sequence of questions.
C)   to determine interviewer problems with questions.
D)   to determine if data collected are suitable for analysis.
E)   a pretest is useful for all of the above reasons.F) D) and E)
G) A) and C)

Exam 13: Designing the Data Collection Form

Data collection should never begin until you have pre-tested the questionnaire.

Correct AnswerverifiedShow Answer

Which of the following is FALSE?

Correct AnswerverifiedShow Answer

"Order bias" refers to the

Correct AnswerverifiedShow Answer

Which of the following does NOT affect a respondent's willingness to produce a response?

Correct AnswerverifiedShow Answer

The questionnaire pretest serves the same role in a questionnaire design that test marketing serves in new product development.

Correct AnswerverifiedShow Answer

Sensitive questions should always be put first in a questionnaire.

Correct AnswerverifiedShow Answer

Which of the following statements is INCORRECT with respect to the randomized-response model?

Correct AnswerverifiedShow Answer

One method of handling potentially embarrassing questions uses

Correct AnswerverifiedShow Answer

In general, it is ideal to capture the needed data using as few questions as possible.

Correct AnswerverifiedShow Answer

For many events and behaviors, the best reference time frame to avoid recall loss seems to be between two months to one half year.

Correct AnswerverifiedShow Answer

It's important to decide on a method of administration as early as possible, because choice of method will influence the number and types of questions, wording and response categories, question sequencing and so forth.

Correct AnswerverifiedShow Answer

The most versatile type of question format to obtain answers from respondents is the

Correct AnswerverifiedShow Answer

What type of question is the following: "Do you feel that the quality of electronics manufactured in America are as good as those manufactured in Japan?"

Correct AnswerverifiedShow Answer

The question, "Are you in favor of the free-choice policy for determining which school your child attends?" is an example of a(n)

Correct AnswerverifiedShow Answer

The tendency for earlier questions to affect respondent's answers to later questions is called question order bias.

Correct AnswerverifiedShow Answer

The most versatile type of question format used by researchers is the______________question.

Correct AnswerverifiedShow Answer

A question that cues the respondent to the desired answer is

Correct AnswerverifiedShow Answer

A pretest of the questionnaire is useful for all of the following reasons EXCEPT

Correct AnswerverifiedShow Answer

In determining the type of questionnaire and the method of administration the researcher need not specify

Correct AnswerverifiedShow Answer

When determining content of individual questions, in general you want to capture the needed data using

Correct AnswerverifiedShow Answer

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